KEEN Signature Series™ Helps Realtors Sell Vacant Lots Faster
- KEEN BUILDING CO.
- Jul 31
- 2 min read
Helping Realtors Sell Vacant Lots Faster
At KEEN Building Co., we know that vacant lots can be tough to sell—but not when you give buyers something to visualize. That’s why we created KEEN Signature Sites™, a free service designed to help Realtors market empty lots with compelling renderings, thoughtfully crafted floor plans, and realistic pricing. And now, with the addition of Justin Terrell as our Real Estate Partnership Manager, we’re taking our realtor collaboration to the next level.
“We’re thrilled to have Justin on board, his experience in high-volume sales and client relationships will help agents better connect the dots between a lot and a livable dream. Justin understands the power of helping buyers see a home before it's built—and that’s exactly what Signature Sites is all about.” Alex Bailey, CEO of KEEN Building Co.
Meet Justin Terrell
Justin was born and raised in Mount Airy, NC, and began his real estate career in 2015. Over the past decade, he’s led teams responsible for more than $1 billion in real estate sales. Known for his client-first mindset and ability to create win-win scenarios, Justin is a true partner to both Realtors and buyers.
What are KEEN Signature Sites?
KEEN Signature Sites™ is a complimentary resource created to help Realtors list and sell vacant lots faster by giving potential buyers a vision of what could be. Each Signature Site includes:
Custom home renderings that fit the lot and neighborhood
Architectural floor plans designed for livability and style
Realistic pricing based on local market comps
MLS-ready visuals and branded marketing assets
We work closely with agents to review the lot’s topography, setbacks, and community restrictions before presenting a ready-to-market design. It’s not just easier—it’s smarter, more strategic selling.
Featured Signature Site Projects:
Here is a current example of KEEN Signature Sites™ in action:
Both projects showcase the impact of pairing raw land with intentional design—and how buyers respond when they can picture life beyond the dirt.
A Better Way to Sell Vacant Lots
Realtors shouldn’t have to market “just a lot.” With KEEN Signature Sites™, you’re offering a vision, a home, and a lifestyle—all before construction ever begins. It's the kind of story that makes listings pop, buyers engage, and closings happen.
Ready to turn a lot into a listing that sells?
