Spotlight on Michaela Bailey: The Creative Vision Behind KeenID
Michaela Bailey, the powerhouse behind KeenID, brings a unique perspective to fashion and interior design that’s as inspired as it is intentional. Born and raised in a small hometown in Indiana, Michaela developed her keen sense of style from a young age. Always ahead of the curve, she immersed herself in the latest trends, finding beauty and creativity in every fabric, color, and design. But her passion wasn’t limited to her childhood.
After making the decision to move to Charlotte, North Carolina, Michaela found new inspiration in the scenery that surrounded her. The lush landscapes and vibrant culture of Charlotte became her muse, adding a fresh dimension to her approach to design. Here, she founded KeenID, where she bridges her love of fashion with thoughtful, client-centered design in every home and project.
Fashion’s Early Spark
Michaela’s journey in fashion started young. Even in her small hometown, she was always “in the know,” understanding style on a deeper level. Her eye for the latest looks became her signature, something she carried with her into adulthood. Today, that passion is seen in how she curates pieces for her clients, always choosing materials that not only look good but offer durability and timeless appeal.
Shopping small is at the core of Michaela’s personal philosophy. Boutique stores have always captured her heart, places where one-of-a-kind pieces speak to her design sensibilities. Michaela loves supporting small businesses and infuses this same spirit into her work, creating spaces that are as personal and unique as the boutiques she frequents.
Influenced by the Best
In the world of fashion and design, Michaela has her muses. One of her key influences is Rachel Powell, the in-house designer for Free People. Powell’s ability to craft designs that feel both free-spirited and elevated resonates with Michaela’s approach to her work. Like Powell, Michaela knows how to balance trend-forward design with comfort, making spaces feel lived-in yet striking.
The Art of Design and Relationships
At the heart of KeenID is a commitment to education and relationships. Michaela is passionate about ensuring her clients understand the materials being used, offering insights into their longevity and sustainability. Her goal is for every client to walk away not only with a beautiful space but with a deeper knowledge of design and quality.
As Michaela explains, "Design isn't just about creating beautiful spaces; it's about understanding the lifestyle and individuality of each client. My goal is to ensure that every element, from the materials we choose to the layout of a room, speaks to who they are and how they live." This focus on personalization sets her apart in the world of interior design.
Building relationships extends beyond her clients—it’s equally important with suppliers and vendors. Michaela believes in the power of collaboration and knows that forging strong partnerships ensures that every project is as seamless and successful as possible. She’s always looking to connect with new suppliers who share her vision of quality and integrity.
A Home That Speaks to You
For Michaela, a home is not just a structure; it’s an extension of the person who lives there. That’s why KeenID is dedicated to creating functional spaces that reflect the unique personality of each client. Whether through thoughtful material choices or innovative design, Michaela ensures that every project is personal, meaningful, and built to last.
Through KeenID, Michaela Bailey continues to make her mark, merging fashion, function, and a deep commitment to relationships in every home she touches.
